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'Cluttercore' rebels against unattainable minimalism

Project type

Writing

Date

August 2020

Tired of the unattainable minimalist aesthetic that's long dominated social media imagery thanks to figures like Marie Kondo, young people are embracing clutter. They’re reframing 'stuff' as something that's human, comforting, and meaningful, instead of something to be rejected or discarded. We explore the insights behind this and what it means about people's views on the home.

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