Expert Outlook on Media and Entertainment Report

As a Behavioural Analyst at Canvas8, I authored the Media & Entertainment Expert Outlook report, offering an in-depth analysis of the evolving landscape of media consumption and audience behavior. This report explored the shifting dynamics of entertainment in a rapidly changing digital world, examining how factors like platform fragmentation, emerging technologies, and shifting cultural attitudes are reshaping the way people engage with content. By drawing on expert insights and behavioral research, I provided a comprehensive look at the key trends influencing the industry and what they mean for brands, creators, and consumers alike.

From the rise of participatory fandoms to the growing demand for hyper-personalised content, the report unpacked the forces driving engagement across streaming, social media, gaming, and beyond. It also highlighted the impact of cultural moments on entertainment habits, revealing how societal shifts influence content creation and consumption. By translating complex behavioral patterns into actionable insights, this piece served as a strategic guide for industry leaders looking to navigate the future of media.