Nickelodeon 'I Can't Breathe' ad teaches kids a hard truth

It’s not every day a children’s TV network broadcasts an ad designed to scare, provoke emotion, and prompt a difficult discussion. But as #BlackLivesMatter protests continue across the US, Nickelodeon is signaling its support and rejecting the idea that kids should be shielded from hard truths. We explore the insights behind this and how youth brands are educating their audiences about the Black Lives Matter movement.