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Oatly enlists teens to nudge stubborn dads to alt milk
Oatly has launched a campaign showing how teens can sway their dads towards embracing oat milk. Released off the back of research showing that older men aren’t interested in environmental issues, the ads aim to empower teens to educate them and change their minds. We explore the insights behind this and how it's using humour to encourage positive intergenerational conversations.
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