Oroko Radio KdK 2026

Following the success of the previous year's edition, I returned to lead the creative direction and marketing strategy for Oroko Radio's flagship KdK event in Berlin. Building on an established visual identity, the challenge this time was to evolve the brand without losing the energy and community that had become synonymous with the event, while creating a campaign capable of resonating with audiences across Europe and the African diaspora.

Working across campaign strategy, design direction and digital marketing, I oversaw the development of the event's visual ecosystem, from promotional assets and social content to on-site branding and audience communications. The campaign was designed to capture the spirit of Oroko Radio: celebrating African creativity, fostering cultural exchange and creating spaces where music, conversation and community could thrive.

The event welcomed hundreds of attendees from across the world, bringing together artists, DJs, creatives and cultural practitioners for a weekend of performances, discussions and shared experiences. More than simply promoting an event, the project demonstrated how thoughtful creative direction and storytelling can build anticipation, strengthen community engagement and elevate a cultural platform beyond a single moment, leaving a lasting impression long after the final set ended.